The Honest Numbers

What HVAC Marketing Actually Costs.

Almost nobody in this industry publishes prices. You sit through a sales call to hear a number. Here's the whole market in the open, including us.

The Four Ways to Buy HVAC Marketing

Marketing software

$100 to $500 a month

You get a login, templates, and a to-do list. The work is still yours: the offers, the pages, the ads. Fine if you have the time. Most owners don't.

Pay-per-lead services

$50 to $300 per lead

Angi, Thumbtack, and similar. The same lead is often sold to two or three of your competitors at once. You win by answering fastest and quoting lowest. That's a race you don't want to be in.

Traditional agencies

$1,200 to $5,000 a month, plus extras

That's the common band for management fees, before ad spend. Premium shops run $3,500 to $15,000. Watch for website build fees of $5,000 or more, 12-month contracts, and a cut of your ad spend on top.

Done-for-you systems

$750 to $1,500 a month

The website, the ads, the follow-up, and the reporting built and run by one team, priced in the open. This is where we sit. Our full pricing is at the bottom of this page.

What You Should Actually Budget

HVAC companies typically put 5 to 12 percent of revenue into marketing. That number includes your ad spend, not just fees.

Under $1M revenue

5 to 10 percent

$4,000 to $8,000/mo total

$1M to $3M revenue

8 to 12 percent

$7,000 to $30,000/mo total

Growth push or new market

12 to 15 percent, temporarily

Scale with the goal

The split is what matters: how much goes to Google and Facebook as media, and how much goes to fees. If a company can't tell you that split, that's your answer.

The Costs Nobody Puts on the Website

  • A build fee of $5,000 or more before you've seen a single lead.
  • A 12-month contract that outlives your patience.
  • A 10 to 20 percent markup quietly added to your ad spend.
  • Reports that show clicks and impressions, never what a booked job cost.
  • Exclusive leads that three of your competitors also bought.

Our Prices, in the Open

Foundation

The system without ad management

$750/mo

Full Schedule

Site, ads, follow-up, social, and reviews, run for you. Your ad budget is separate, goes straight to Google and Facebook, and is never marked up.

$1,500/mo

Multi-Location

The whole system, run per branch

$4,500/mo

Site live within a week or you don't pay for month one. Month to month. Your ad budget goes straight to Google and Facebook, never marked up. Full details on the pricing section of our homepage.

See If We're a Fit →

5 questions, about 20 seconds. We'll tell you which plan fits.